Welcoming Patrick Wetherille to the Nurish'd Advisory Team
Great companies are built with great people around them. Today, we're proud to introduce the newest member of our advisory team: Patrick Wetherille.
A Career Built on Marketing and Scaling Digital Health
Patrick's background is about as relevant to where Nurish'd is headed as it gets. He served as Chief Marketing Officer — and later Chief Executive Officer — of Lose It!, one of North America's most widely used nutrition and weight management platforms. Under his leadership, Lose It! became a household name in consumer health, known not just for its product, but for how deeply it connected with and grew a loyal, health-conscious user base. That momentum culminated in 2022 when Lose It! was acquired by Ziff Davis, one of the world's leading digital media and marketing companies — a milestone that validated both the platform's scale and the strength of the brand Patrick helped build.
He also held a senior role as Managing Director at Everyday Health, a leading digital health media and wellness platform. Across both companies, Patrick developed a rare blend of expertise: understanding consumer behaviour, building marketing engines that scale, and positioning health products to stand out in a crowded, competitive space.
Why Patrick, Why Now
Nurish'd is at a meaningful inflection point. We've built programs — Medically Tailored Meals, Medical Nutrition Therapy, microbiome testing — that deliver real, measurable health outcomes. The next challenge is making sure the right people know about them: patients, providers, insurers, and partners across North America.
Patrick has done exactly this before. He's helped health brands earn trust at scale, acquire the right users, and build marketing strategies that compound over time. That experience is directly applicable to what we're building — and where we're going.
Looking Ahead
With Patrick's guidance, we're continuing to sharpen our growth strategy and brand positioning as we expand across Canada and into the United States. His perspective on marketing and scaling digital health products will be invaluable as we bring food-as-medicine programs to more people who need them.
We're grateful to have him, and we can't wait to show you what's ahead.
Welcome to Nurish'd, Patrick. 🌱
Interested in Nurish'd's Medically Tailored Meals or nutrition programs? Visit nurishd.store or get in touch with our team.
